By Jainil Chauhan, Founder & CEO of ERICKVISTA
I didn’t start ERICKVISTA with investors, a business plan, or a safety net.
I started it in silence — with nothing but pocket money, a few sketches, and a dream that kept me up at night.
Three years ago, I began designing behind closed doors.
My parents didn’t know — not because I was scared, but because I wanted to prove I could build something real.
There were days I couldn’t afford food, days I skipped basics just to save for fabric, designs, or printing.
But I kept going.
I learned everything myself.
Design. Branding. E-commerce. Marketing.
No shortcuts. No handouts. Just raw hustle and belief.
I failed. Many times.
But every time I fell, I got back up sharper.
And now, after years of work, sacrifice, and quiet grind —
I’m finally ready to introduce the world to ERICKVISTA.
This isn’t just fashion.
This is the voice of every underground dreamer who built something out of nothing.
I’m Jainil Chauhan,
Founder & CEO of ERICKVISTA.
And this is just the beginning.
– Built by hustle. Worn by the bold.
