News

Behind the Scenes: Launching Our First Drop
No big investors. No studio lights. Just vision and grind. Launching our first drop was raw. We weren’t sure anyone would care — but we knew we had something real. From choosing fabrics that felt right to testing fits in mirror selfies, every step was hands-on. We sourced blanks, made prototypes, tested prints, rejected bad ones, stayed up nights fixing sizing. We even shot our first look book on a rooftop using borrowed lights and a cracked lens. The drop wasn’t perfect — but it was us. And the reaction?... Read more...
Why We Design for the Streets – Our Creative Vision
At ERICKVISTA, design is personal. I’m not just the founder — I’m the one behind every sketch, every graphic, every layout you see on our pieces. I design for the streets because that’s where I come from. That’s where style is raw, honest, and unfiltered. I didn’t study fashion at some elite school. I studied the people — in alleyways, on skateboards, at local cyphers, and scrolling through endless inspiration from global street culture. Every hoodie, every tee, every drop I release is a reflection of that environment. Why the... Read more...
How ERICKVISTA Was Born – The Story Behind the Name
Every name has a story. Here’s ours. ERICKVISTA didn’t come from a boardroom or a marketing team. It was born in the backstreets, in the real-world hustle — where ambition, design, and culture collide. We wanted a name that felt personal and visionary. ERICK stands for bold individuality — someone unapologetically carving out space in a noisy world. VISTA means view, perspective, the bigger picture. Put them together, and you get ERICKVISTA: the bold view. A mindset. A movement. What started with raw ideas, mood boards, and sketches turned into... Read more...
The Story of ERICKVISTA – Built from Nothing
By Jainil Chauhan, Founder & CEO of ERICKVISTA I didn’t start ERICKVISTA with investors, a business plan, or a safety net.I started it in silence — with nothing but pocket money, a few sketches, and a dream that kept me up at night. Three years ago, I began designing behind closed doors.My parents didn’t know — not because I was scared, but because I wanted to prove I could build something real.There were days I couldn’t afford food, days I skipped basics just to save for fabric, designs, or printing.... Read more...